🦊 HUSTLEFOX #014

The “Voice Concierge Machine”

Your Brand’s 24/7 AI Assistant in its OWN voice


hey Hustler,
Nico & Hustlefox here
Today was so hot I swear I was melting like an ice cream on a BBQ. 🍦🔥
But in the middle of all that sweating,
I cooked up this insane idea and it’s gonna make brands say
“Take my money, please!”

Which AI Persona should I build next?

I’ll post a full step by step guide in my next newsletter.

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💡 The Big Idea

Small brands have boring text chatbots or no support at all.
You build them a real time talking assistant in their own brand voice
(like the founder’s voice or a fun mascot voice).
It answers FAQs, takes orders,
solves problems and updates itself when needed.

Tech?
✅ ElevenLabs = realistic voice
✅ Airtable = the live brain with up to date answers
✅ Mistral AI or Perplexity = smarter than old chatbots
✅ No code tools = you don’t touch code!

✅ Why Brands Will Love It

✅ It talks like them builds trust
✅ Customers get instant help, not wait days for email replies
✅ Owners update info anytime in Airtable no dev headaches
✅ It works 24/7, zero salary!

✅ How To Start (Clear Steps)

1️⃣ Pick your target:
Local shops, coaches, course sellers,
or small online brands with repeat questions.
One niche first: e.g. Shopify brands with lots of FAQs.

2️⃣ Make YOUR demo first:

  • Record your own voice with ElevenLabs.

  • Build a simple Airtable: 5-10 FAQ + answers.

  • Use ChatGPT or Mistral for flexible Q&A if someone asks something new.

  • Glue it with a no code tool (like Make.com or Zapier).

✅ Result: You have a working “test version” on your own mini website.

3️⃣ Record a quick video:
"Hey, meet the AI butler.
It talks in your voice, answers questions,
and closes sales while you sleep.
Want one?"

4️⃣ Pitch local brands:
DM on Insta, email, LinkedIn:
"Hey, I can clone your voice for support & sales,
and you can update the answers anytime in Airtable.
Can I show you a free demo?"

5️⃣ Close them:
Charge a setup fee ($100-$500) and
a monthly fee ($50-$200) for hosting & tweaks.
Add upsells: more languages, new voices, seasonal scripts.

✅ How It Works (for them)

  • They record a few lines on ElevenLabs (you help them).

  • They or you add answers to Airtable.

  • You plug it all together.

  • It runs on their website or as a WhatsApp voice bot.

  • They edit Airtable any time → AI auto updates.

⚡️ How to Scale

✅ Get 5-10 local clients = steady cash.
✅ Automate onboarding: send Airtable + voice instructions.
✅ Hire a VA for basic setup.
✅ White label: other freelancers resell YOUR setup.


🛠️ Your Tool Stack

✅ ElevenLabs - custom voice
✅ Airtable - live brain
✅ Mistral AI or Perplexity - flexible Q&A
✅ Make.com or Zapier - glue
✅ Bubble.io or Webflow - to host the widget
✅ Stripe - auto-payments

✅ How To Get Clients Fast

✅ Make a 30 sec TikTok: “Stop losing sales.
Meet your voice clone butler works 24/7!”
✅ DM local shops, show them a Loom demo.
✅ Offer first client a free trial: 7 days, no risk.

🔥 Closing Punch

"While big brands burn money on boring chatbots,
you build human sounding assistants in minutes and get paid forever.
Welcome to the Voice Concierge Machine. 🦊🚀"

How was today’s idea?

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